Big marketing, Small cost - HP Print In-house-marketing Solution
In a tough market like the one we are in now, marketing has to play a bigger role. However, will your budget allow this to happen? HP Print In-house-marketing offers a complete solution for your marketing need no matter what your budget size.
Benefit
With a high-quality HP printer and the right paper, it's easy to create your own marketing materials inexpensively. Plus, you can print only what you need, when you need it, eliminating the cost of overruns and preventing stacks of dusty, outdated brochures from gathering in the corners. A colour marketing piece custom made for specific needs can boost customer comprehension by 75 percent and accelerate learning from 55 to 75 percent.
Equipment
Inkjet or laser, the choice is yours. However, there are some key specifications you need consider when you make the decision.
- Speed
Speed is measured in page per minute. Normally laser printer offers the highest speed but sometimes you have to compromise to lower image quality, known as resolution. - Resolution
Usually measured in dots per inch or dpi. Dpi is typically listed as horizontal resolution by vertical resolution, the higher the dpi, the better the resolution, hence the better image quality. Typical resolution an inkjet printer offers is 4800x4800dpi, laser printer 600x1200dpi - Tray capacity
This refers to how many sheets of media the printer can hold. Of course the higher the better so you don’t have to stand by the printer to load paper every 5 minutes. - Monthly duty cycle
This is the maximum number of pages per month that a printer is recommended to output. Exceeding the recommended pages will cause some damage to the printer hence more break down time or early replacement. Laser printer normally has a higher monthly duty cycle.
The table below is a comparison between an inkjet printer and laser printer.
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|
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Speed |
5ppm at best quality |
21ppm |
|
Resolution |
1200x4800dpi |
1200x600dpi |
|
Media Capacity |
150 sheets |
350 sheets |
|
Monthly Duty Cycle |
7500 pages |
65000 pages |
|
Additional Function |
Copy, Scan, Fax |
Auto Duplex |
|
Cost |
Low |
Medium |
Check your needs against these specifications will help you choose the right printer.
